Leap of Faith Published for Schneider

December 2014

Essex Publishing Group has published Leap of Faith for Schneider, one of the United States' largest providers of truckload, logistics and intermodal freight services. Created primarily for the company's associates and retirees, the 144-page book tells the story of Al Schneider, who sold his family car to start a small trucking company in Green Bay, Wisconsin, in 1935 and his son Don, who turned what his father had grown into a diversified, high-tech operation that shaped the modern North American trucking industry. Leap of Faith shows how Don Schneider envisioned a future beyond industry deregulation and reinvented an old-line trucking firm to serve that future—broadening its services and geographic reach while keeping the fiercely-independent company family-owned and operating under the same customer- and employee-friendly values that marked it from its start.