We delivered Of Small Towns and Big Dreams, a 128-page book produced for Dot Foods, in September 2019. It tells the story of a third-generation, family-owned company that started in a garage in small-town Illinois and grew into the largest food-industry redistributor in North America.

            The central characters are RT and Dorothy Tracy, who founded the company as Associated Dairy Products in 1960, pioneered the food-redistribution business model, and oversaw the company’s growth until turning leadership over to two of their sons 37 years later. Today Dot Foods is one of the 70 largest private companies in the United States. It does business throughout North America and in 39 other countries, has 5,700 employees and nearly 5,000 customers, and handles 131,000 products from approximately 1,100 suppliers.

            We collaborated with Dot to produce a book that documents the company’s first 60 years, collects the many great stories in the evolution of a family business, shows the company’s brand promise in action and provides the Tracy family with a keepsake that notes the contributions Dot has made to its communities, its industry and the country; the book is also a tool for passing the legacy and values of RT, Dorothy and their 12 children down through the generations.